The skills required for one very large part of Internet business is already an important part of the arsenal of professors (or teachers at almost any level). Many beginners in online business enterprises are surprised by the amount of writing that is necessary to succeed. Improving traffic and search engine rankings for a business website is partially dependent upon successful article marketing. Some Internet marketers become discouraged by the quantity of writing that is required. However, college professors are not likely to be intimidated by a thoughtful regimen that has become part of their everday routine.

A great deal of the career of any college teacher is spent writing. Indeed, we owe our careers to the process of writing scholarly articles or books about each of our own academic specialties. If we do not succeed in writing as part of our research process, we are very unlikely to receive tenure at most colleges or universities.

In addition, all teachers serve as mentors for their students in the development of their writing skills, so teachers become good editors as well. As a tenured college professor of any years, I could not even estimate the number of hours I have spent with seemingly good students recommending alternative essay structure options or brainstorming with them to find clearer ways to express their ideas.

Granted, most writing for the Internet is very different from academic writing. A 2000 word article is considered enormous by most standards, whereas in academic writing it would be considered a brief introduction. Still, academics have learned to synthesize material succinctly in their presentations at conferences, in their abstracts to their articles and in their lectures to students. They have also learned to be very specific, which is what most Internet writing entails, since the online world is really a collection of very narrow niches.

Some Internet marketers do all of their own writing until they have grown their business to the point that they can begin to hire employees. For these people writing skills are invaluable, so former professors have a genuine advantage in this aspect of the business.

Eventually many Internet business owners decide to hire others for some or all of their article writing. They might use an article writing service. However the quality of these services vary widely. Hence, the skill of an editor is needed. That is the skill that college teachers have honed very well while poring over assignments turned in by students and while polishing their own articles and books.

All the writing that comes from starting a new ecommerce business is confounding to most people, it is a task to which former teachers bring a great deal of confidence and talent. Indeed, some academics may wish to focus their Internet marketing to writing for other online marketers.