When you first begin searching for a job, you might be tempted to apply for as many positions as possible and let the opportunities come straight to you. But usually, job seekers who take this approach miss out while more focused job seekers score great opportunities.

There’s definitely nothing wrong with romanticizing the job search process a bit because it pushes you forward when others are feeling pessimistic. However, if you’re blindly optimistic and you don’t plan out your search, you’ll likely have a tough time.

So how can you create a strategy for yourself? Here are some ideas …

Find Your Passion

One thing many early job seekers don’t think about is what they’re passion really is. They may have spent time studying something in school, but haven’t really discovered what about that “something” makes them want to pursue it professionally.

Your job search won’t be very successful, and your career won’t really get to take off, until you can find your passion. You can easily find some jobs, of course, but if you’re not doing something that you love, you’re not going to be happy, and you’ll quickly find yourself wishing that you had a different position. How do you do that? Writing out the things you’re passionate about can be a very helpful tool to this end. By looking at what you really love, you could really start to pinpoint your job search strategy.

Match Your Passion to Your Job Search

After you’ve taken time to find your passion, it’s time to really gear your job search in that direction. You may have a business degree and be pursuing an accounting job. However, you don’t really like accounting – you’d prefer to be involved in the more creative aspects of business.

Why not consider looking for a career in a field such as marketing? Most likely, you will be able to speak more passionately about it and may be able to come up with examples of when you used marketing in past jobs, classes or even social and volunteer events you participated in. Remember, a hiring manager can always appreciate when your passion falls in line with the job you’re pursuing – actually, they would prefer it that way.

Use the Correct Language/Keywords on Your Resume

After you’ve pinpointed your passion and have matched it to your job search (meaning, you’ve found some jobs to pursue that fall in line with what you want to do with your life), your next goal is to translate this onto your resume. One great way to get this done is by reviewing both the job postings and the companies offering the jobs to see what they’re looking for.

You can then match your own skills and history to what prospective employers are looking for. It can be very helpful to use industry-specific keywords in your resume when you’ve found a position to apply for, so be sure to research these keywords. And also, don’t forget to write in a way that speaks of passion for the job.

Job searches themselves are very exciting, but it’s critical to begin with a good strategy. By finding your passion, matching it to your job search and then translating it all onto your resume, you could move that much closer to have a successful job search strategy – and eventually, a successful job.